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| 1905 | German-born Hans Wilsdorf founds a London company specializing in the manufacture and sale of watches. |
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| 1926 | Rolex develops and patents the first airtight, dustproof and waterproof watch and names it the Oyster. |
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| 1927 | The Rolex Oyster crosses the English Channel unscathed on the wrist of a young swimmer named Mercedes Gleitze |
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| 1931 | Birth of the Perpetual Rotor, a self-winding mechanism that revolutionizes watches with the first automatic winding mechanism later found in every modern automatic watch. |
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| 1945 | The Oyster Datejust, the first watch to display the date automatically, is created. |
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| 1953 | Rolex creates the diving watch - the Submariner. |
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| 1954 | The Oyster Perpetual LadyDate is introduced. |
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| 1955 | The Oyster GMT Master is designed for Pan-Am pilots, making it possible to read time in any two time zones. |
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| 1956 | The Oyster Day-Date is created. |
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| 1960 | Rolex "Deep Sea Special" is plunged 35,787 feet (10,910 metres) into the Mariana Trench in the Pacific Ocean. |
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| 1967 | The Oyster Sea-Dweller, waterproof to a depth of 2,000 feet (600 metres), is introduced. |
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| 1971 | The Oyster Explorer II is designed. |
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| 1978 | The Oyster Perpetual Date Sea-Dweller is tested waterproof to a depth of 4,000 feet (1,220 metres) |
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| 1988 | The first Cosmograph Daytona is fitted with a perpetual rotor. |
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| 1992 | A new model is added to the Oyster Professional range - the Yacht-Master. |
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| 2003 | Submariner celebrates its 50th Anniversary. Rolex marks the occasion with a special commemorative model with a green bezel and black dial. |
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| 2005 | Inspired by an original 1920s model, the Rolex Prince debuts. |